Growing Up Fast Now Avaliable

August 24, 2014


Kevin Fann and I just published a book. It’s a labor of love. Self published and about two years in the making. We worked with a friend of Kevin’s (Sean) to develop the illustrations and they turned out great!

In the book we discuss some major moments that we believe are influencing the desire for businesses to operate differently. Culturally and professionally we are moving into a time where it’s important to recognize differing systems of ‘control’ and how they can work in harmony.

We wrote Growing Up Fast as a practical book about how to implement an agile process in modern business to create the necessary collaboration between marketing and innovation for business success.

Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates

The first half of the book covers the philosophical underpinnings of complementary opposites in nature, human interaction, and the workplace. It surveys business management over the last 100 years and shows how we’ve come to the “Agile Age,” which is not about big ideas Mad Men-style, but lots of little ideas to test and try.

The second half of the book discusses the mindsets and tools required for success in agile work, and examples are given throughout the text in the form of case studies on companies like Netflix, 3M, Microsoft, Domino’s Pizza, and Dell Computer.

The introduction and conclusion of the book set up the metaphor of the book’s title, to personify the current impasse between big regulation government and total free market capitalism. Agile is posed as a third option between the Mom and Dad’s battle between over-planning and wild speculation, concern for the future and obsession with “what worked” in the past—as both occupy our resources without agile process or priorities for the innovations we need going forward in society. Agile is portrayed as an inquisitive, experimental, brilliant child who still lives above the garage at her parents’ house—and it’s time for her to move out.

I hope you enjoy it (if you choose to get it) and we would be incredibly grateful for some early reviews.


Organizational design for modern marketers

November 13, 2013


Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.

Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.

Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.

Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. – Jascha


Business Innovation Done Right

September 17, 2013

Business Innovation Done Right [INFOGRAPHIC] (via

Innovation is vital to achieve success in today’s evolving marketplace, but it’s easier said than done. In reality, most companies struggle to achieve true innovation, despite acknowledging its importance. Whether due to a lack of resources or ability…

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Bill beat you here already Samsung.

September 4, 2013


Really? Am I the only one that thinks the similarities between the SPOT watch from Microsoft and

Bill beat you there.

The Galaxy Gear are comical?

but wait. this is the best thing since sliced bread!

Now we have a color screen and a few more hours of battery life! 10 years of innovation. I for one am excited to charge my watch daily…again.

Long live the SPOT Watch.


Is Every C-Level Position Title Dead?

August 26, 2013


There is no shortage of ” the _____ role is dead ” articles plastering the internet as of late. I certainly recognize that it isn’t a new phenomena publicly shaming a C-level role’s incompetence or historical flaws when juxtaposed to the ever changing landscape we work in. Click headline writing aside the underlying message that we have to adapt, regardless our role, regardless the time, is important. If you are in management or are considering a path in management I don’t think there is a better training ground that in the world of consulting. I look back at my time with Alvarez & Marsal as a critical time in my professional career where I developed a set of tools that help me better adapt to any situation i’m in professionally. I feel lucky to have had the opportunity to learn from so many great people at A&M. Do you have a pivotal experience that helps you adapt?

Here is some fun ‘dead’ reading:

CMO Is Dead:

CIO Is Dead:


Who needs a break from their vacation?

August 20, 2013

Work/ Life (Im)balance: More Americans Working Through Their Vacation Time [INFOGRAPHIC] (via

As I sit here typing away in my mom’s Midwestern home, technically on vacation, the irony of this piece from Huffington Post  doesn’t at all fail to strike me. According to the article: “U.S. workers are increasingly forgoing their earned vacation…

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How To Build An Agile Culture

June 4, 2013

How to build an “agile” culture (via Pando Daily)

By Bob Gower On May 28, 2013In 1987, when Paul O’Neill took over as CEO of Alcoa — a once great giant of American industry — he vowed to put all his energy behind improving one metric and one metric only: worker safety. When his tactics were questioned by a group of concerned investors, he explained…

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Business has only two functions—marketing and innovation. Agile Marketing.

May 14, 2013

Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation (via

“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting”  (talk about a guy with some dubious children), as well as  Czech novelist Milan Kundera. Citations for Drucker usually extend…

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Have you been dropping “BUT Bombs” at the office? What a 10 year old can teach you about work etiquette.

April 29, 2013


I was thinking about a class that my daughter Simone and wife Rebecca went to a couple of months ago. It was a girls leadership course for moms and daughters; my daughter is 10 years old.

In one of the three workshops that they went to they came home with a tool that I found pretty interesting. It’s called the “But bomb.”

The general idea is that when my daughter, and to be clear … anyone, is presented with a situation where they need to describe what it is that they need, give a compliment or deal with conflict they shouldn’t add anything to what they intend to say.

For example:

“I appreciate your position on that Parker … BUT, let me tell you why it’s wrong.”
“You look wonderful today Rebecca … BUT, your shirt is wrinkled.”
“I didn’t get to my homework … BUT/BECAUSE, i had a basketball game.”

You get the point. The initial statement is what is important. The second is another thought. They shouldn’t be packed together.

I find myself with this bad habit often and I’m sure many of you see or commit this yourself. Remember being at that meeting when you said that’s a really great idea but…. You are invalidating everything that you’re saying to the person that was a compliment and packing everything into the problem. And it’s passive agressive.

Imagine how much more powerful and direct these statements can become:

“I appreciate your position on that Parker. I disagree with the following assumption.”
“You look wonderful today Rebecca.”
“I didn’t get to my homework. I’m sorry.”

The effect of the but bomb in the office is substantial and expensive. It’s devalues the contributions of your team. It reinforces distrust amongst peers and it plain-old makes people upset and that contributes to a decline in productivity.

have you been but bombed?

If you find yourself complementing or giving direct feedback followed by a but … stop. Reassess what you’re going to say and why it’s important. We have a little bit of fun with this at home calling out each other’s but bombs; “That was a but bomb dad!” And i’ve started to use it in the office as well.

The ultimate lesson of the but bomb? Be clear with what you say.

Being direct in describing what you mean will benefit you and the person you’re talking to.


Why the C-Suite should lead in social business

April 23, 2013

Social Media Promotions | Starting From the Top: Why the C-Suite Should Lead Social Business (via

When 90 per cent of executives say they would use social media more “if it were helpful to their business,” the C-Suite is clearly not seeing the ROI of personal engagement. Thankfully, there are a few notable exceptions. It is to these CEOs that executives should look for proof as to why the C…

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