June 4, 2010
Last night bit.ly announced, via their blog, a partnership with Webtrends in concert with the release of information about bit.Ly Pro Enterprise. Right now, more than 12,500 publishers, bloggers and brands are using bit.ly pro, and quite frankly I only expect that number to skyrocket.
bit.ly + Brands = Required
Because bit.ly is now decoding 4.7 billion URLs a month! The fact of the matter is that, as a brand, your content is being shared and bit.ly is, in some capacity, is helping facilite that. I’m excited for the enterprise offering because it will give me the ability to maintain my brand (trend.me) as well as get better visibility into where and and by whom is my content being shared.
Webtrends + bit.ly = Goodness
From the bit.ly blog:
“We’re [in addition to bit.ly Pro Ent] pleased to announce our new partnership with Webtrends, one of the leading analytics companies in the world. We’re working on an integration to put bit.ly data in front of thousands of new customers that will be ready later this summer. Webtrends shares our belief in open API access and is an ideal partner. Data is ever-growing, and interest in measurement is ever-growing, so choosing Webtrends as an early partner here makes tons of sense. Stay tuned for more details.”
This relationship is in its early stages and the outcome will be powerful. As Thomas Bosilevac commented “I can’t wait to see how the integration with Webtrends pans out! http://allinonestats.com has been hacking pageview, visit and bit.ly clicks together for quite some time, but, something tells me this could go much deeper (auto-dropping segment parameters, auto “source” tagging, etc.).”
Thomas, you are onto something, and we have lots in the works. Stay tuned!
Webtrends + Social = Innovation
At Webtrends, we are particularly excited about this relationship. Our company continues to innovate through our own R&D, as well as partnerships with the hottest and most relevant companies in social space. We offered the first and still the most comprehensive solution for measuring investments on Facebook, and we couldn’t be more thrilled to be the first in our industry to connect the social sharing of 4.7 billion links a month through bit.ly to our customers’ core website analytics.