Business has only two functions—marketing and innovation. Agile Marketing.

May 14, 2013

 
Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation (via blog.mindjet.com)

“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting”  (talk about a guy with some dubious children), as well as  Czech novelist Milan Kundera. Citations for Drucker usually extend…



 

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