June 15, 2009
I wish that someone reminded me of that before I headed to the UK this past week to meet with the Webtrends EMEA team. In the United Kingdom, when you step into the street with only having checked to your right for oncoming traffic, there’s a good chance you’ll have an eye-opening experience. My pedestrian escapades aside, I was actually exposed to another eye-opening experience when I got to see first hand the impressive level of coordination our European teams have achieved in coordinating successful web analytics programs for our customers across so many different boarders.
Webtrends is a global software company, but we execute locally. Whether you’re tracking page views from visitors in Portland searching for Kettle chips or mentions of Barclays from Twitter users located in London, we’re constantly striving to initiate business processes and build technologies that allow for our customers and our business to operate most efficiently where they are – regardless of geographic location.
At the core of Webtrends’ mission, customer success, is our people’s ability to connect with our customers. What I found, and believe unique to our global operations, is that we have an incredibly seasoned team with tenure that dates back nearly a decade. As such, our customer relationships are deep and often blur the line to personal. It’s safe to say, the importance of good customer relationships transcends borders.
The web analytics market in the UK and Europe is still in growth mode. That said, some of the most advanced customers of analytics tools operate out of the UK and Europe. From the work I’ve seen Webtrends involved in across several of our customers in EMEA, analytics is definitely at the core of many successful enterprises.
The duality of the market is exciting. Advanced enterprises in key verticals provide a great foundation to model success from and in turn help the market grow. There is still room for growth that could help these organizations get the most of their analytics investments. In particular, the implementation of a maturity model in an organization using analytics, or one considering analytics, has the potential to greatly advance the cause for analytics regardless your geography.
If you take just one thing away from this post, it would be that when thinking about web analytics and its growth throughout Europe, it’s important to keep your eyes open. Good thing to keep in mind when you’re crossing the street in the UK too…and be sure to look left…too.