June 15, 2010
Only two years ago Alex Yoder, and the Webtrends team, provided me the opportunity to join this company at a monumental time of change and growth. And over the past two years we’ve had a phenomenal run at Webtrends. We’ve introduced groundbreaking upgrades to our core platform with Analytics 9, industry firsts with our Visitor Data Mart segments offering and Facebook analytics. Were joined by an amazing team via an acquisition of Widemile and we’ve thrown one of the best customer/industry conference I’ve ever attended. On a whole we’ve rebranded and relaunched Webtrends and we’ve increased the relevance of the Webtrends brand and our share of voice in the marketplace substantially.
I’m excited about the leadership position we’ve taken in the market of social analytics. Our work in this space has provided me with a wealth of information forever shaping the way I think about and manage marketing. The Iterative marketing model is the future and social media is affording us the ability to test and learn in ways many of us never imagined. It’s with this knowledge and passion for the social space that I’m announcing my departure from Webtrends at the end of this month.
I want to thank Webtrends for an amazing journey. In particular I want to thank my team, the marketing team, whom have been drivers and owners for a very aggressive and lofty vision we put in place. I have the deepest respect for my colleagues and while I will not be with Webtrends l will always be an advocate. With my departure Webtrends is looking to find an amazing head of marketing; if you are that person or know that person please reach out.
I can say, definitively, that this lucky person will be joining one of the most amazing marketing teams I’ve ever had the pleasure of working with.
Thank you to Alex, my team, my colleagues in the industry, Voce Communications, Sandstrom Design, DK New Media, and Webtrends.
P.s., I’ll be announcing more about what is next for me in the coming weeks and will be relaunching http://marketingiteration.com with that news.