OMMA Metrics Panel – Measuring Social Media

July 23, 2010


Yesterday I had the distinct pleasure of hosting a Panel at OMMA Metrics in San Francisco. The panel was intended to focus on the emergence of social media as a powerful medium for defining your brand and actively listening and engaging with your customers. What’s fascinating today is how nearly every marketer is asking the question “how do you measure social media?” And, even more importantly “how do you derive meaningful insights and take action from the data?”

In this panel, we attempted to discuss how measurement and analytics experts are answering these questions and the kind folks at OMMA were thoughtful enough to post the panel video to Ustream. I’ve embedded it below for you to check out.

Aside from myself moderating my fellow panelists were:

Anil Batra , VP, Search & Analytics , POP
Jonathan Corbin , Director of Consulting , Wunderman
Todd Cunningham , Senior VP Strategic Insights and Research , MTV Networks
Taddy Hall , COO , Meteor Solutions


JKW…This is the first I’ve watched this clip from the OMMA panel. Your intro sets the stage well for how marketers need to think about the opportunity of ‘social’ as well as the sheer magnitude of it as a platform and communication channel. It was great to hear all of the comments from the panel as well. What would be super would be for a company like Involver to developer ‘good, better, best’ scenarios for companies/marketers of all sizes with attached measurable results. The gold rush is on right now with PR firms, ad agencies and hybrids who now ‘manage social and brands online’. However, it’s all meaningless unless there is conversation and conversion. :)

From rebecca kaykas-wolff on August 18th, 2010 at 4:26 am

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