Comments on: OMMA Metrics Panel – Measuring Social Media http://www.marketingiteration.com/omma-metrics-panel-measuring-social-media/ Exploring Agile Marketing practices and philosophy. Wed, 01 Jun 2011 03:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: rebecca kaykas-wolff http://www.marketingiteration.com/omma-metrics-panel-measuring-social-media/comment-page-1/#comment-516 rebecca kaykas-wolff Wed, 18 Aug 2010 04:26:16 +0000 http://www.marketingiteration.com/?p=450#comment-516 JKW...This is the first I've watched this clip from the OMMA panel. Your intro sets the stage well for how marketers need to think about the opportunity of 'social' as well as the sheer magnitude of it as a platform and communication channel. It was great to hear all of the comments from the panel as well. What would be super would be for a company like Involver to developer 'good, better, best' scenarios for companies/marketers of all sizes with attached measurable results. The gold rush is on right now with PR firms, ad agencies and hybrids who now 'manage social and brands online'. However, it's all meaningless unless there is conversation and conversion. :) JKW…This is the first I’ve watched this clip from the OMMA panel. Your intro sets the stage well for how marketers need to think about the opportunity of ‘social’ as well as the sheer magnitude of it as a platform and communication channel. It was great to hear all of the comments from the panel as well. What would be super would be for a company like Involver to developer ‘good, better, best’ scenarios for companies/marketers of all sizes with attached measurable results. The gold rush is on right now with PR firms, ad agencies and hybrids who now ‘manage social and brands online’. However, it’s all meaningless unless there is conversation and conversion. :)

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