February 7, 2011
For many of us that blog this will sound familiar…I’ve just written my post and I think it’s going to resonate with my audience but it’s 11:00pm. I schedule my blog to auto publish at 9:00am the next day and to my twitter account to share quickly thereafter. The problem is that my guess is as good as yours as to whether if 9:00am is the best time for me to send out something I’ve written (or anything that I want to share and have people see for that matter). While a cobbled together set of analytics and tools ‘may’ have given me insight into what the best time is for my own publishing there is nothing automated about it.
In so many ways I’m just caught in the trap of being the social media middleware again. A few weeks ago I started to use Timely from the team at Flowtown. It has made quite an impression on me and way that I use twitter (and, anecdotally, through the sharing preference with Facebook, it made me much more efficient there as well).
If you are a curator or write an enormous amount of great content Timley does much of the heavy lifting for you. It analyzes the activity across your Twitter ID(s) and selects the chunks of time that you have the highest probability of being responded too. The Flowtown team has even exposed the most basic elements of their algorithm on Quora. Its simple to use and it works. How do I know?
I had a hunch after just a few days of using Timley, that my response rates had appeared to go up in both Twitter and Facebook posts. Take a look below:
Anecdotal is nice but the proof is in the proverbial pudding:
I’ve driven a substantive increase in my Klout score in addition to having a very respectable RT rate and reach.
– Unlimited free accounts
– Unlimited collaborators
– A domain change to Timely.is
Check them out.
p.s., they use Awe.sm and i’m a huge fan of Jonathan and team.