Yesterday I had the distinct pleasure of hosting a Panel at OMMA Metrics in San Francisco. The panel was intended to focus on the emergence of social media as a powerful medium for defining your brand and actively listening and engaging with your customers. What’s fascinating today is how nearly every marketer is asking the question “how do you measure social media?” And, even more importantly “how do you derive meaningful insights and take action from the data?”

In this panel, we attempted to discuss how measurement and analytics experts are answering these questions and the kind folks at OMMA were thoughtful enough to post the panel video to Ustream. I’ve embedded it below for you to check out.

Aside from myself moderating my fellow panelists were:

Anil Batra , VP, Search & Analytics , POP
Jonathan Corbin , Director of Consulting , Wunderman
Todd Cunningham , Senior VP Strategic Insights and Research , MTV Networks
Taddy Hall , COO , Meteor Solutions