Something new at Webtrends

August 4, 2009

 

It’s not often when you have the opportunity to be a part of something professionally sound and personally inspirational. There is something special happening at Webtrends right now that brings business and personal together.

It’s the culture here, the focus on the customer, the innovation, the risk taking. Since joining in November of last year our Marketing team has embraced iterative marketing as a concept and a practice. It hasn’t been easy but the fruits of everyones labor is coming into the spotlight right now.

Today we releaunched www.webtrends.com.

The web is a keystone for modern marketing. As a B2B marketer your websites and blogs are sales tools, information repositories, entertainment guides. With the relaunch of webtrends.com we haven’t created a glossy front end (we are very proud of our UI though!) but introduce a foundation that allows for:

1) data collection – we should always know what our customers are doing on our website
2) experimentation – never be afraid to try anything, always be ready to learn
3) community building – interact via all tools avaliable (twitter, blogs, forums, etc.)
4) contact – make it easy to help your customer and prospects get ahold of you

With all that new, there is one thing that hasn’t changed at Webtrends. We build the most powerful, elegant, and open products in the industry. Come in, we are open.

 

Congrats on your new release. The interface is both beautiful and clever (as far as I can tell from your demos). I’ve added to my list of “design inspiration” analytical tools.

From Zach on August 4th, 2009 at 8:15 pm

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