The Next Chapter – Open Exchange

March 3, 2009


open_sign I’ve been here a few months now and have had the opportunity to talk with a number of smart people in our space: Customers, Employees, Industy Experts like Eric Peterson, Bill Gassman, John Lovett and more. The new executive team at WebTrends has inherited a mixed reputation in the market with complaints about delivering innovation. On the flip side consensus seems to be that the industry wants to see WebTrends be more successful. Success for us = our Customer’s and Partner’s success. It is our responsibility as a company, vendor, and partner to thousands to make that a reality. We have an amazing customer base, some of the most innovative minds in #WA are using our products and services. The WebTrends team is energized to take on the next challenges. We believe the work ahead is rooted in us refining our conversational listening skills. We want to engage in conversations with you.

I believe the term ‘Open’ in the #WA industry and here at WebTrends has been overused. Too often Open refers to technology. It isn’t just that. Open is core value we have at WebTrends; our employees are charged with making our customer’s more successful. Our Open Exchange is about our people, the relationships we establish locally and in the industry, AND about our philosophy for developing our products moving forward.

In support of that, we’ve been working on an updated communication strategy for WebTrends for nearly a month now. Today, we’re pleased to be launching two executive blogs: one for our CEO Alex Yoder, and this one for myself. We’re launching them on WordPress Mu because we want to add more voices soon. Let’s look at how our blogs will work together.

Our corporate blog will continue to operate and will be focused on information that is applicable by our customers–tutorials, customer service, best practices, etc.

Alex will talk at a high-level about our commitment to our customers to help them with enterprise-wide data. He’ll also discuss how we’re approaching new products, innovation, growth, acquisitions, etc

I will discuss more specifics about how WebTrends will be assisting clients, with special attention paid to the key attribute of Open Exchange: both in our technology and the way we collaborate with customers, partners and the community. Without stealing Alex’s thunder I’ll also talk about innovation in the industry, adjacent industries, and in our products.

We have an editorial calendar lined up for our blogs built from the discussions we’ve had thus far. If there are topics you’d like to see us address, please leave us a comment below. We know there are concerns, so take the gloves off and let’s have a real conversation here! We’re confident that we’re already heading in the right direction and would be honored to have the opportunity to demonstrate it with you, not with talk but with action.


[…] with PR, AR, and social media. In fact, we just launched a new WordPress blogs for WebTrends’ Jascha Kaykas-Wolff, the vice president of […]

From Catching up with Justin Kistner » Silicon Florist on March 3rd, 2009 at 7:42 pm

This is great! We are looking forward to your thoughts, updates, and vision.

From TS on March 3rd, 2009 at 9:12 pm

Nicely written, Jascha! I think your philosophy of “open exchange” should resonate in every industry. The core of it all is establishing meaningful, honest and open relationships with the people you work with and with your customers, no matter what business you’re in. Blogging is a great medium for that, and I look forward to reading more from you!

From my. on March 3rd, 2009 at 10:15 pm

Hey Jascha,

congrats. I just ran into Peterson last week in SLC. I’m back at MSFT as a web analyst. Go figure. Talk soon.


From Loren Pokorny on March 3rd, 2009 at 11:54 pm

Thanks for the commitment to engaging with your customers. I know my frustration has grown with WT in the past year, but I’m glad to see that you guys are ready to turn things around. I’m one of those who would like to see “WebTrends be more successful.” Thanks!

From Jon on March 4th, 2009 at 4:43 pm

Jascha, I’m glad to see WT taking a more “Open” approach especially with the Engage conference in Vegas. Nicely done and I look forward to more posts.

We have been using WT here at my company and have found it very useful but would like to see it become a leader in innovation. Anything I can to help out just shout.

From Neil Minetto on March 4th, 2009 at 5:26 pm

Thank you. I personally appreciate the kind words and the thoughtful comments.

MY,thank you. I love

Jon, please DM me or send me a mail so we can make sure our team is able to support you better, right now.

Neil, are you going to be at Engage? If so, let’s meet up. If not, what can we do to get you there?

From jascha kaykas-wolff on March 4th, 2009 at 8:00 pm

[…] with PR, AR, and social media. In fact, we just launched a new WordPress blog for WebTrends’ Jascha Kaykas-Wolff, the vice president of […]

From Catching up with Justin Kistner | Oregon Startup Blog on March 4th, 2009 at 11:15 pm

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